Agenda

DAY 1

Thursday, October 15th

Emcee: Allyson Dietz
 
1:00-1:10 ET
Opening Remarks

Charlie Gottdiener, President & Chief Executive Officer at Neustar

 
1:10-1:30 ET
Keynote Thriving in the Face of Adversity

Admiral Michael Mullen, USN (Ret.), former Chief of Naval Operations and Joint Chiefs of Staff for Presidents Bush and Obama, will discuss how organizations can thrive during critical times of change and transition. He will share lessons learned from a career running some of the world's largest, most influential organizations.

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1:30-2:15 ET
Panel The Future of Marketing

Moderator: Greg Stuart, CEO & President at the Mobile Marketing Association (MMA)

With the cookie and other perishable identifiers on their way out, the continued expansion of privacy regulations, and the pandemic's ongoing disruption, brands and publishers will need to make drastic changes to the way they do business. Join panelists from across the marketing ecosystem to learn what they are doing to prepare for the future of marketing.

Panelists:

  • Dave Smith, SVP, Monetization and Yield at Pandora
  • Sean Muller, CEO at iSpot
  • Eddie Drake, SVP, Marketing Data Strategy, Attribution & Partnerships at Bank of America
  • Michael Schoen, SVP/GM, Marketing Solutions at Neustar

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2:15-3:00 ET
Fireside Chat Tools for Growth – Lessons from The Home Depot

Moderator: Dorean Kass, EVP and Chief Sales Officer at Neustar

Neustar EVP, Dorean Kass sits down with the VP of Integrated Media, Melanie Babcock, to discuss how The Home Depot transformed their marketing and measurement teams and strategies to drive growth in the face of massive changes in the retail world.

Speaker: Melanie Babcock, VP of Integrated Media at The Home Depot

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3:00-3:15 ET
Concluding Remarks The Marketing Ecosystem Redefined

Speaker: Michael Schoen, SVP/GM, Marketing Solutions at Neustar

 
3:30-4:30 ET
Workshops

Participate in one of the following options:


Building a Better Marketing Ecosystem Around Your Business

The future is uncertain for marketers. Whatever the next industry, government, or environmental change will bring looms large. Future-proofing your business is necessary and within reach, though it will require new relationships, technologies, and strategies that will take time to build. In this virtual conversation, we'll talk about what brands, publishers, and platforms like yours can do now to prepare for tomorrow.

Speakers

  • Devon DeBlasio, Director, Product Marketing at Neustar
  • Steve Silvers, SVP, Product & GM Customer Experience at Neustar

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The Future of Privacy

Moderator: Joao Natali, Sr. Director, Data Science at Neustar

If there's one thing certain about the future of marketing, it's that it will be a privacy-first world. Hear from leaders on the front lines of differential privacy about what exactly that is, and what cutting edge methodologies and standards they're creating to protect consumers while providing advertisers with the data and tools they need for effective measurement.

Panelists:

  • Nathaniel Greywoode, Market Insights & Analytics at Twitter
  • Benjamin Dick, Sr. Director at IAB Tech Lab
  • Cameron Jones, Measurement Program Lead at Facebook

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The Future of Identity

Moderator: Laurie Mahoney, Director, Product Marketing, Retail & QSR at Neustar

Join us to discuss the evolution of identity in a privacy-first, post-cookie world. Explore the types of identity resolution solutions available, the use cases relevant to your business, and the potential impact that industry and regulatory changes will have on your first-party data strategies.

Panelists:

  • Kirsten Haitz, Strategic Advisor at Insight Analytics Consultancy
  • Tracy B. YoungLincoln, EVP, Global Client Solutions & Success at Kinesso
  • Bruce Biegel, Senior Managing Partner at Winterberry Group

Watch Now